Iskon advances in Chinese market
Last year, Victoriaoil entered the Chinese market, and this year the breakthrough is continued with the Iskon sunflower oil. Within the first quarter, 100,000 liters were exported to the canton of Shanghai. The company is expecting to sign contracts for larger quantities which would then be available on this market in the course of 2017. Chinese consumers can buy Iskon oil at the retail chain Young, and it is used by several hospitality businesses as well. The reactions of consumers, both in the shops and the “Horeca” channel, have been very positive.